Disruptive (will change the way it is done)
Quality (a work to be proud of)
Authoritative (what’s true)
Complete (what doctors and patients need)
Handy (smart phone or tablet)
Diagnosis driven (the way doctors and patients approach care)
Quick (fast loading 'just in time access' to what’s needed)
Consistent (standard format for each chapter)
Procedures presented as standardized step-by-step recipe (surgical technique essentials)
Affordable (within reach of many)
Enjoyable (fun to use and show off)
Current and easily updatable (what’s new) - a subscription
User driven content updates (feedback loop)
Dynamic (instant access to quality illustrations and videos)
International (content perspectives from around the world)
Links to extant content (Fourth Edition)
A rough sketch
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